Jamaica and Cuba will sign an agreement for multi-destination tourism between the two countries.
Tourism Minister Edmund Bartlett, speaking at the opening of the Jamaica Product Exchange (JAPEX) on Friday night, said that he and his Cuban counterpart will sign the agreement on Friday of this week.
A similar agreement will be signed with the Dominican Republic in June, Bartlett said, noting that Jamaica will finally be in the timeshare business from Sunday, May 1.
“Timeshare registry will open from the first of May and we will then be open for business to bring new demographics and to bring in new arrivals into the destination, “ he told the audience at the Montego Bay Convention Centre, which included the president of the Jamaica Hotel & Tourist Association Nicola Madden-Greig, his predecessor Dr Wykeham McNiell and travel agents.
Bartlett also announced plans to aggressively target new markets, including South America and Eastern Europe and to increase market share in North America.
This includes doubling the growth rate in the US market to five per cent this year over 2015 and working towards achieving double digit growth in the Canadian market.
JAPEX is the largest tourism trade show in Jamaica, bringing together a range of buyers and suppliers. There are 232 suppliers and 94 buyers for JAPEX 2016. This year’s show runs until May 1.