Cable & Wireless through its brand Flow have inked a multimillion dollar partnership with British football club Manchester United.
The regional partnership covers the Caribbean and will see the firm’s team up to develop football within the region by hosting school competitions and coaching programs in communities.
From the 2016/17 season, Flow will become the exclusive distributor of the club’s dedicated TV channel, MUTV.
Viewers in the Caribbean will experience exclusive Man Utd programming and behind-the-scenes access to the club.
President of Cable and Wireless Communication’s consumer group, John Reid, says the firms aim is to become the home of sports in the Caribbean