Yesterday afternoon the newly-transformed Dee’s Service Station treated its customers to a gift as Rubis begins its rebranding in Antigua. (Photo by Tameika Malone)
ST JOHN’S, Antigua – Two service stations in Antigua & Barbuda are the first to be transformed from Texaco to the Rubis brand.
The company will be spending US $3 million to upgrade the outward appearance of its seven service stations on island from Texaco to Rubis.
Dee’s Service Station on the corners of Old Parham Road and Sir George Walter Highway and E&E Service Station in Ebenezer are the first of seven locations here.
“It’s a phased approach. What we did last year was we started doing some changes behind the scenes, so the companies are all officially Rubis. We rebranded our terminals and our offices in the new Rubis colours; our aviation offices at VC Bird International Airport and our trucks as well,” Marketing Manager for Rubis in Barbados, Andrea Gooding, said yesterday in an interview.
“The differences are really many different folds and what we are doing is really brightening up the image of the service station. The Texaco star brand was a very powerful brand; it was red and black, the Rubis brand is a real clean looking brand, white with red Rubis words. The dispensers are very new and we are going to be changing the lights here since it is 24 hours to LED lights so our customers are going to feel a lot safer,” Gooding added.
Country Representative Raphaelene Jackson noted that the gas pump attendants have also been trained in customer service to improve the customer’s experience.
Yesterday was open day where customers were treated with gifts from 1 pm to 6 pm and several businesses took the opportunity to showcase the products and services they offer.
A second open day will be held at E & E Service Station today where there will be live simulcast on OBSERVER Radio from 3 pm.
Percival’s Service Station on Fort Road, Ottos Service Station (Robinson’s) on Independence Avenue and All Saints Road, Charlie’s Service Station on Sir Sidney Walling Highway, Ace Service Station on Sir Sidney Walling and Sir George Walter highways and All Saints Service Station at All Saints and Jonas Roads are next in line for rebranding.
The rebranding drive will continue later this year with the remaining five stations in Antigua and then to an additional six countries in the region.
