Keiffer "K.Lee" Lee

St. John’s Antigua- You’ve seen them on local TV, heard them on the radio and witnessed their performances live.  New Alpha Entertainment has introduced its flavour of hip-hop-influenced soca onto the scene.

This year, Keiffer Lee also known as K.Lee and and Mario Williams, whose stage name is So-Neat are set to take to the big stage.

For K.Lee, it won’t be the first time around. He entered the soca arena last year with his first groovy track entitled, “Go Head Gyal”.  He made it to semi-finals.

Since then, “the taste of soca has gotten potent,” he said.  And for Carnival 2011, he is set to challenge the soca world by bringing songs that combine all genres of music.  Lee describes the songs as crossovers that include techno beats, house and reggaeton.  All songs are written by himself and Williams and other members of New Alpha Entertainment team.

“This year is going to be amazing, as I’ve seen New Alpha Entertainment growing from strength to strength,” Manager Daina Constant of Costume Island Antigua said. “The songs for this year’s Carnival are sweet, catchy and enjoyable for all ages.   Our hopes are for the group to be given the opportunity to showcase their talents.”

She added, “We must remember our own, mould and support them. Our young people are who will carry on the legacy.”

K.Lee will be entering this year’s Soca Monarch Competition in the groovy and jumpy categories.  The artiste has expressed gratitude for the moral support and backing of fellow soca artistes Ricardo Drue, Claudette “CP” Peters, Promise, G-Flow and other artistes who have offered guidance.

Daniel “Godfather” Thomas, son of the great Laul Thomas, is an upcoming music producer who has also been described as very supportive in contributing his talent to New Alpha.

“The team also acknowledges the media for helping local artists ‘get on the map,’ including Jerome Martin of K45, who has been extremely instrumental in airing videos by local artistes,” Constant said.

Mario "So-Neat" Williams

Lee and the New Alpha Entertainment Team are preparing to produce their second music video to his new release “Place We Can Go.” The idea behind the music, Constant noted, is to help showcase Antigua as a favourable destination.

The group is hoping to get the backings and support from local businesses.

Meantime, listen out for other 2012 New Alpha releases including “I’m Hooked”, “Ge Me de Wuk”, and “Simon Says”.