Head of Telecoms at APUA, Curtis McKay.

ST JOHN’S, Antigua – The island’s lone indigenous mobile phone company said it is already seeing encouraging signs of growth in its customer base since rebranding from APUA PCS  to imobile last month. That’s the word from Head of Telecoms at APUA, Curtis McKay.

“It is truly heartening to see how Antiguan residents have been supporting imobile since the re-launch,” he said in a release yesterday. “On a daily basis we have been serving hundreds of customers lining up to buy our phones and get top-up credit.”

McKay also said that APUA imobile is benefiting tremendously from the fact that it is a locally-owned and managed company and was the first mobile company to make affordable cell phones and cell phone service available to the Antiguans.

“Customers remember that we were the first to bring GSM technology, free incoming calls as well as making mobile telephones easily accessible to all Antiguans and they are showing this goodwill by coming back home,” McKay said.

As part of its campaign, imobile has introduced Android technology – one of the fastest growing smart phone platforms in the world – into its services.

“We want to bring advanced technology to our market and this is one such instance,” McKay said.

imobile has invested heavily in pushing the brand with a view to regaining lost market share over the last decade. It has engaged a combination of local celebrity endorsers like international cricket icon Sir Vivian Richards and Soca Diva Claudette “CP” Peters.