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Tempo Water, a new brand of purified, bottled water, is now available in leading supermarkets in Antigua & Barbuda.

The product is a brand of the Tempo music channel and was developed from the main objectives of the company, Chief Executive Officer (CEO) Frederick Morton said.

“… The whole idea is that Tempo is about bringing quality and showing Caribbean people that they are quality people and water is no different,” Morton said yesterday on OBSERVER AM.  “The brand is strong enough to now expand in different areas …

“Folks can now go into the grocery store, go into the restaurants, go into the bars and if they want to revive the tempo, pick up the tempo, feel the tempo, they just have to order a Tempo Water,” he added.

Morton said he is hoping to use the product as a means of encouragement for individuals in Antigua & Barbuda and across the region to consume more water, as many infirmities in the Caribbean come as a result of high sugar intake.

The Tempo representative added that supporting the brand would in turn benefit the country because the water is manufactured by the Antigua Distillery Ltd.

Sales and Marketing Executive of the Antigua Distillery Ltd Calbert Francis said the company has welcomed the partnership with Tempo.

Assuring the public that Tempo Water is of the same quality as its other product, Oasis, he said:  “Our water is the only locally manufactured water that is both tested by independent, local bodies and also in Canada, so you know what you’re getting is pretty much pure and great tasting.

“That’s what you get with our water and that’s exactly what you’re going to get with Tempo,” Francis added.

Questioned on what sets Tempo Water apart from other products, Morton said the manufacturer speaks to the quality.

According to the Tempo CEO, an official launch of the product will be held at a later date and an event will more than likely be scheduled on the island.

Hinting on future projects, the channel’s representative said the company may come to Antigua & Barbuda during its school tour, which it airs on the programme, Badness Outta Style.  The show is part of the company’s anti-violence initiative, he said.

Morton further intimated that “something very strong is going to be coming out of Antigua for Tempo in 2010,” and there’s a possibility that it could be a television show.

Tempo channel was launched in 2005 and is currently aired in 28 Caribbean islands.

“It was founded on the premise that Caribbean people are the greatest people in the world and deserve to be spotlighted,” Morton said.

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