The mobile banking initiative launched by ABI Bank Ltd, although just two weeks old, is said to be making inroads into changing the face of banking.

Senior Public Relations and Marketing Officer Joanne Bird-George told The Daily OBSERVER that the bank hopes to take a more ?direct approach? to market the product by contacting clients to notify them about the ?Mo Banking? product and its features.

She also said that customers are responding well to the product especially when they learn of the convenience that it offers.

Bird-George added that a ?blitz day? is in the works which she said would take place soon where fliers would be handed out and demonstrations given on how to use the product.

?Mo Banking? allows customers to check account balances, make transfers between accounts, make bill payments and set up alerts on accounts.

The banking initiative is the result of a partnership between a number of local financial service providers and Caribbean telecommunications operator LIME which will run the service on the company?s messaging platform.

The service was launched by ECIC Holdings Ltd, a private company owned by 10 Caribbean-based banks, which focusses on promoting the development of financial services environment in the region.

The product will be available in five islands: Antigua & Barbuda, Dominica, St Kitts and Nevis, St Lucia and Turks and Caicos Islands.